Sample Local Customer Path Report
This sample shows the kind of insight your report will include before you run a real Choice Gap Scan.
The goal is simple: see where nearby customers find the business, hesitate, and slip away before they call, visit, book, or buy.
Sample Local Business
Cafe and community space in Alexandria
Local Visibility Score
72/100
Findable, but not fully chosen.
Customer Path Score
61/100
The path needs clearer proof and action.
Biggest Choice Gap
People can find the business, but the next step is not clear enough to make choosing easy.
Found is not the same as chosen. A nearby customer still needs to understand the offer, see proof, and know what to do next.
Customer Path Map
Found
Strong
People can discover the business through local signals.
Understood
Needs work
The first screen should explain the offer faster.
Trusted
Needs work
Proof should sit closer to the decision point.
Chosen
Needs work
The main next step should be easier to spot.
Followed Up
Missing
There is no clear path for people who are interested but not ready.
Top 5 Fixes
The first moves that make the business easier to choose.
Fix 1
Clarify the first screen
Say what the business is, who it is for, and where it is within a few seconds.
Fix 2
Make the main next step obvious
Give visitors one clear action to call, visit, book, or ask a question.
Fix 3
Move proof closer to the decision point
Place reviews, photos, or customer quotes near the main CTA.
Fix 4
Strengthen local relevance
Make the city, neighborhood, and customer use case easier to recognize.
Fix 5
Add a simple follow-up path
Create a list, update path, or QR prompt for people who are not ready yet.
Your real report
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Run the scan and get a Local Customer Path Report for your actual website, Google signals, trust proof, and customer path.
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